Use cases · Pipeline acceleration
Keep the committee engaged while legal takes three weeks
An open opportunity goes quiet for reasons that have nothing to do with interest. Ads aimed at the specific objection keep the deal alive without another follow-up email.
The situation
Discovery went well. Then procurement, then security review, then a reorg. Four weeks pass, the champion goes cold, and the only thing holding the deal together is a rep sending a fifth check-in email.
What Spindle AI does
- Reads the opportunity stage and the notes on the deal, then targets the account with proof aimed at the objection that is actually blocking it.
- Rotates creative as the deal moves, so a security-review-stage account sees compliance proof and a pricing-stage account sees ROI maths.
- Stops spend automatically the moment the opportunity closes, won or lost.
Most teams run this on every opportunity above a deal-size threshold, at a few dollars a day per account.
Example ad for one account in this play
Signals this play runs on
CRM opportunity stage
Deal age
Champion job change
Website revisits
Run this play on your list
We'll build the first batch against your accounts before the call.