Use cases · Expansion and upsell
You own one business unit. Sell to the other four.
The strongest proof you have for one division of a company is what the division next door already got. Expansion ads are the only place you can say that credibly.
The situation
One team inside a large customer loves you. Four sister teams have never heard of you, and your CSM does not have the relationships to introduce you to any of them.
What Spindle AI does
- Targets titles inside the same company but outside the business unit you already serve.
- Builds creative from the outcome the first team measured, which is the one piece of proof no competitor can match.
- Syncs with product usage, so an account whose seats are nearly full sees a different message than one that has stalled.
Expansion is usually the cheapest pipeline a named-account programme produces.
Example ad for one account in this play
Signals this play runs on
Product usage
Seat utilisation
Org structure
Internal job moves
Run this play on your list
We'll build the first batch against your accounts before the call.