Use cases · Closed-lost revival
Return when something changed, not when the quarter ends
Most closed-lost follow-up is calendar-driven. This is event-driven: the account hears from you the week the reason they said no stopped being true.
The situation
You lost on price, or timing, or they picked the incumbent. Six months later a rep works the closed-lost list because it is on the QBR slide, and sends the same email to accounts whose circumstances range from identical to completely transformed.
What Spindle AI does
- Watches every closed-lost account for the specific event that reverses the loss reason — new budget owner, funding, the incumbent appearing in their job posts as a problem.
- Triggers a one-account campaign within days of the event, referencing the change rather than the previous conversation.
- Tells the owning rep the same day, so outbound and advertising land in the same week.
The revival window is short. Event-triggered beats quarterly sweeps because it lands while the change is still unresolved.
Example ad for one account in this play
Signals this play runs on
Leadership changes
Funding
Incumbent churn signals
Job posting language
Run this play on your list
We'll build the first batch against your accounts before the call.