Working notes on per-account advertising
Benchmarks, teardowns and the mechanics of running LinkedIn ads at account level. Mostly written for people who already run a programme and want it to work better.
The 300-member floor: running per-account ads when your accounts are small
LinkedIn will not serve an audience below roughly 300 members. Here is the cohort logic that keeps personalization intact when a single company cannot fill an audience on its own.
Twelve real ABM ads, rewritten from account signals
We took twelve live LinkedIn ads from B2B companies, found the signals their target accounts were giving off, and rewrote each one. Side by side.
What CTR should you actually expect from a named-account programme?
Aggregate performance data across named-account programmes, split by list size, industry and how many signal types the creative used.
The renewal-window displacement play, end to end
How to detect an incumbent, estimate the renewal date within a quarter, and concentrate a year of budget into the sixty days that matter.
Matched audiences are targeting, not personalization
Uploading a list tells the platform who to show the ad to. It says nothing about what the ad should say. The industry has been conflating the two for a decade.
Rather see it than read about it?
A live demo against your own accounts takes thirty minutes.