0%
change in media budget
2.3x
named-account pipeline
1,040
accounts covered
The problem
Pallas's ABM budget was fixed and already committed. Leadership wanted better pipeline without more spend, which ruled out the obvious answers.
What they did
They kept the identical account list, identical budget and identical LinkedIn ad account, and changed only the creative layer — one ad per account, generated from tech-stack and hiring signals.
Where it landed
Pipeline sourced from the named-account programme grew while media spend stayed flat. The team now treats creative variance, not budget, as the main lever.
See what your accounts would get
Twenty live ads against twenty of your real target accounts.