71%
of reps opened the weekly account digest
−31%
cost per qualified meeting
9 days
faster median stage progression
The problem
Marketing and sales at Kestrel ran parallel programmes that never referenced each other. Reps had no idea what the ads said and assumed, usually correctly, that they were generic.
What they did
Kestrel wired opportunity stage into the targeting so ad copy tracked the deal. Reps got a weekly digest of what each of their accounts was seeing, with a link to request a different angle.
Where it landed
The digest changed the relationship. Reps began forwarding ad creative directly to champions as a conversation starter, and started requesting per-account angles ahead of key meetings.
See what your accounts would get
Twenty live ads against twenty of your real target accounts.